GIOVANNI FREY
Manager, Les Ambassadeurs, Lugano

At the head of the boutique Les Ambassadeurs in Lugano since 2004, Giovanni Frey runs his team with passion and enthusiasm. The famous sign in Via Nassa is internationally renowned for its ability to offer its clients the most beautiful examples of the high art of watchmaking and jewellery.

As a great lover of wine, Giovanni Frey likes to spend his spare time around his swimming pool with his friends and family, enjoying the wine and gastronomy evenings which he directs so masterfully. Both in his private life and in his boutique, Giovanni Frey captivates his guests with his inexhaustible gifts as a raconteur. But his greatest talent is to experience and interpret the supreme luxury of genuine and sincere relationships.

What Giovanni Frey particularly appreciates about the art of watchmaking is the capacity of its products to transcend the limitations of time, to offer emotions and to evoke a profound definition of the personalities of those who wear them. It is not by accident that so many people regularly come to the boutique in Via Nassa to hear Giovanni Frey and his staff tell them about the history and anecdotes of the great houses.